Category: The Right-Brained Organization

Similarly, imagination isn’t just a way of thinking for senior managers of The Right-Brained Organization – it can also be applied at every level of work in the company. For example, many innovative companies use the “user persona” tool to depict their users. This method was first proposed by interaction designer Alan Cooper in 1998. The term is also often […]

Let’s start with something relatively easy. Close your eyes and imagine yourself flying. What do you see? Blue skies and white clouds, or rows of instrument panels? Either way, your right brain is already at work. Imagination is incredibly useful – it brings us emotions. It’s one of the core ways of thinking for The Right-Brained Organization. Right-Brained Organizations use […]

Structure determines behavior. To foster innovation, companies must design organizational structures that incubate it. Innovation is driven by innovation. The Right-Brained Organization is an innovative organizational structure. But innovation is counter-traditional. Becoming a Right-Brained Organization requires the courage to be counter-traditional. How much courage do we have to be counter-traditional? If we’re only countering other people’s traditions, it’s relatively easy […]

Obviously, the core problem that “user experience design” solves is the decision-making process in the user’s “mental model.” Anything related to user decision-making is within the scope of “user experience design” considerations. In this way, we can distinguish in practice what is related to “user experience” and what is not. For example, technical implementation is both related to and distinct […]

This is the real reason why “user experience” is so important in today’s business innovation. “User experience” design uses the “intuitive system” to help users’ “minds” stay on the right path. It’s like the signs you see in the subway that tell you how to transfer and how to find the exit. In the field of “user experience design,” there […]

The transformation of human “mental models” takes time. In the past, when technology did not develop rapidly, this problem was not prominent. We could slowly persuade customers to change their original “mental models” and accept new “mental models”. However, as technology accelerates, the problem becomes more and more obvious: human “mental models” cannot keep up with the speed of technological […]

So, what exactly is the “user experience”? Before revealing the answer, let’s go back to the source. Experience comes from our brains. Our understanding of the world is actually a mapping of the external world by our own brains. We interact with the external world based on our “minds” and make decisions. But this interaction relies on “mental models”. In […]

The term “user experience” is crucial for companies, but it’s easy to be confused about what it really means. Is it a feeling or an experience? Is it design or service? Is it art or commerce? In a company, whose responsibility is it? Is it the designer, the product manager, or the customer service, sales, or operations team? Everyone has […]

In 2011, prior to his passing, Steve Jobs presided over the launch of iPad 2. During the event, he left behind a memorable quote that was later widely circulated: “I said this before, but I think it’s worth repeating: It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that […]

Human civilization has a history of several thousand years, but if you compare the scientific and technological creations of these thousands of years with the new scientific and technological creations in the past hundred years, it is obvious that more have been created in the past hundred years. And what is more obvious is that the new technologies invented in […]