Innovation is a systemic issue. But as systems thinking emphasizes, to make systemic change happen, you must first find the “leverage” of the system. The following key capabilities are often the “leverage” in product innovation. Focusing on these areas can often achieve “moving mountains with minimal effort”: User experience Behavioral design Business model design Lean startup ESG transformation AI and […]
Tag: Lean startup
Why Do Innovative Enterprises Need an “External Brain”?
The more experienced a person is, the more likely they are to have their own unique “mental model.” As a result, some common cognitive biases, such as “anchoring” and “functional fixedness,” can affect our ability to solve problems. In French, there is even a specific term called Déformation professionnelle, translated into English as “misinterpretation of professionalism,” which refers to how […]
Right-brained Lean Startup, a new iterative product development process
QGENIUS® provides innovative companies with a new “Right-brained Lean Startup” product development process, which is a new iterative product development process that combines the “Right-Brained Organization” method with “Lean Startup”. In 2012, Eric Ries proposed the concept of “Lean Startup”. “Lean Startup” is a new product development process that relies on ideas, MVPs and metric design to iteratively develop new […]