The more experienced a person is, the more likely they are to have their own unique “mental model.” As a result, some common cognitive biases, such as “anchoring” and “functional fixedness,” can affect our ability to solve problems. In French, there is even a specific term called Déformation professionnelle, translated into English as “misinterpretation of professionalism,” which refers to how […]
Tag: Product Development Process
Right-brained Lean Startup, a new iterative product development process
QGENIUS® provides innovative companies with a new “Right-brained Lean Startup” product development process, which is a new iterative product development process that combines the “Right-Brained Organization” method with “Lean Startup”. In 2012, Eric Ries proposed the concept of “Lean Startup”. “Lean Startup” is a new product development process that relies on ideas, MVPs and metric design to iteratively develop new […]
Did IPD send Ideal to the ICU?
In the early days of its entrepreneurial journey, Ideal Automobile implemented the Minimum Viable Product (MVP) concept to test the feasibility of its products or direction through experimental design. This approach allowed Ideal to quickly verify whether its assumptions were valid and, if so, to invest resources in scaling up for market entry. If not, it was a quick failure […]