Obviously, the core problem that “user experience design” solves is the decision-making process in the user’s “mental model.” Anything related to user decision-making is within the scope of “user experience design” considerations. In this way, we can distinguish in practice what is related to “user experience” and what is not. For example, technical implementation is both related to and distinct […]
Tag: Right-brained organization
Chapter 6: Part 3 – Innovation: Rebuilding Mental Models
This is the real reason why “user experience” is so important in today’s business innovation. “User experience” design uses the “intuitive system” to help users’ “minds” stay on the right path. It’s like the signs you see in the subway that tell you how to transfer and how to find the exit. In the field of “user experience design,” there […]
Chapter 6: Part 2 – Innovation: Rebuilding Mental Models
The transformation of human “mental models” takes time. In the past, when technology did not develop rapidly, this problem was not prominent. We could slowly persuade customers to change their original “mental models” and accept new “mental models”. However, as technology accelerates, the problem becomes more and more obvious: human “mental models” cannot keep up with the speed of technological […]
Chapter 6: Part 1 – Innovation: Rebuilding Mental Models
So, what exactly is the “user experience”? Before revealing the answer, let’s go back to the source. Experience comes from our brains. Our understanding of the world is actually a mapping of the external world by our own brains. We interact with the external world based on our “minds” and make decisions. But this interaction relies on “mental models”. In […]
Chapter 5: Part 2 – What is User Experience?
The term “user experience” is crucial for companies, but it’s easy to be confused about what it really means. Is it a feeling or an experience? Is it design or service? Is it art or commerce? In a company, whose responsibility is it? Is it the designer, the product manager, or the customer service, sales, or operations team? Everyone has […]
Chapter 5: Part 1 – What is User Experience?
In 2011, prior to his passing, Steve Jobs presided over the launch of iPad 2. During the event, he left behind a memorable quote that was later widely circulated: “I said this before, but I think it’s worth repeating: It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that […]
Chapter 4: Part 3 – User-Centric
Human civilization has a history of several thousand years, but if you compare the scientific and technological creations of these thousands of years with the new scientific and technological creations in the past hundred years, it is obvious that more have been created in the past hundred years. And what is more obvious is that the new technologies invented in […]
Chapter 4: Part 2 – User-Centric
A particularly typical example is Xiaomi. This company started with an Android system UI skin and then launched products such as mobile phones and tablets. Subsequently, they became unstoppable, and Xiaomi’s product line covered computers, home appliances, wearable devices, cars, robots, and even various daily necessities such as shoes, suitcases, toys, and towels. Some consulting companies have criticized Xiaomi for […]
Chapter 4: Part 1 – User-Centric
“User-centric” is the soil of “The Right-Brained Organization”. Without “user-centric”, “The Right-Brained Organization” cannot take root and sprout. But soil is not only capable of cultivating one kind of plant. In fact, “user-centric” is not exclusive to “The Right-Brained Organization”, and I even suspect that it is most likely to have originated from “left-brained organizations”. I don’t know who first […]
Chapter 3: Part 2 – The rise of The Right-Brained Organization
So apart from these two points do Right-Brained Organizations have any other characteristics? Yes these organizations usually have some other characteristics some more macro some more detailed including people in their organizations and methods of doing things. These characteristics at least in terms of frequency of occurrence will be somewhat different from traditional enterprises but they are not iconic features […]